LIDER

Lider is a modern, gender-neutral Vietnamese fashion brand established in 2014, known for its minimalist, urban-style clothing that blends global trends with a focus on functionality and versatility. The brand was founded by Phuc Luu and To Son Anh, offering apparel for all genders and aiming to provide a distinct voice in Vietnam’s local streetwear scene. Lider‘s collections feature clean silhouettes, muted color palettes, and an emphasis on the modern Vietnamese lifestyle, offering a blend of streetwear and smart casual wear, as well as accessories and even perfumes.
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