HOTEL

Hotel is a contemporary fashion brand from Indonesia founded by Kent Hadi around 2018. Known for its clean aesthetic described as “simple with a twist,” the brand blends minimalist silhouettes with subtle, unexpected elements, drawing inspiration from punk and rock culture while maintaining a romantic, mysterious tone.

The name Hotel itself symbolizes a space filled with diverse emotions and encounters — from relaxation to chaos — reflecting the brand’s multifaceted identity. Initially focused on graphic t-shirts and long-sleeves, HotelOfficial set itself apart from typical streetwear by avoiding overused motifs like sexualized imagery or shock value, instead opting for thoughtful, authentic visuals.